The name of this blog was inspired by a post by Jeff Atwood about the levels of a programmer on coding horror. To quote him

The proverbial typical programmer. Joe Coder. Competent (usually) but unremarkable. Probably works for a large, anonymous MegaCorp. It’s just a job, not their entire life. Nothing wrong with that, either.

The author of this blog relates to this definition in a few aspects and aspires to be one of the “successful programmers”

Programmers who are both well known and have created entire businesses — perhaps even whole industries — around their code. These programmers have given themselves the real freedom zero: the freedom to decide for themselves what they want to work on. And to share that freedom with their fellow programmers.
This is the level to which most programmers should aspire. Getting to this level often depends more on business skills than programming.